Embarking on a fresh start after last year's alleged Rs 870 crore fraud in its Indian arm, sportswear major Reebok is undertaking a new retail concept and marketing campaign to chart out a new growth story.
Initially, it is targeting locations such as upmarket malls in major cities, such as Delhi and the surrounding region, Mumbai and Bengaluru.
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The company is using former tennis star and its global brand ambassador Boris Becker to promote its range of products.
The former beauty queen dazzled the red carpet along with Desperate Housewives star, Eva Longoria.
A senior Afghan interim government official on Monday confirmed that strikes in the Afghanistan provinces of Paktika and Khost along the Pakistan border have taken place.
India's limited-overs skipper Mahendra Singh Dhoni has offered his support to Amrapali residents protesting in wake of the company's failure to complete the project, saying that promises made to the people should be met, irrespective of the problems being faced by the real estate group. The first phase of project 'Sapphire', launched in 2009, at Noida Sector 45 has been completed, but civil and electrical work in many towers is yet to be done. Amidst the chaos, Dhoni received outbursts among the Amrapali residents, who took to social media asking the skipper to disassociate himself as its brand ambassador. "At times you have situation where the expectation levels are not met. It is something that keeps on happening. So we will see what can be done. We will get in touch with Amrapali people and see what exactly is happening. If you see the economy rate, it is quite tough for the builders as of now. But at the same time, whatever is promised irrespective of where they stand, I think it needs to be met," Dhoni, who is the brand ambassador of Amrapali, told the media here.
PV Sindhu, on Tuesday, said she wants to change the colour of her Olympic medal from silver to gold at the 2020 Tokyo Games.
To mark the beginning of Diwali and celebrate the ongoing edition of the ICC Men's ODI World Cup, the ICC and the BCCI showcased a special 3D projection on the historical and iconic Gateway of India in Mumbai.
A look at the pictures of the evening.
Unnecessary controversies have been affecting Indian ace Sania Mirza's performance at the top level. But the tennis star has been controversies favourite child.
Bringing it, Kat style!
Boosted by its demand, sales jumped 166% in February. The firm is now planning a massive facelift for its cars to keep the momentum going.
The gorgeous actress has signed a two-year contract.
The actor launched the Paani Foundation, which has participation from businessmen like Mukesh Ambani, Ratan Tata, Kumar Mangalam Birla.
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Check out the celebrities who came out to support their favourite teams in the first few matches of the Indian Premier League.
Patanjali continues to take its peers head on.
Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires
Thums Up's tieup with Khan's Ek Tha Tiger then seems like a precursor to the association.
Vidya Balan was announced the brand ambassador of the Indian Film Festival of Melbourne for third consecutive year.
Touching moments from a funeral.
Who is the brand ambassador for Swachh Bharat Campaign?
Tech giant Hewlett-Packard has launched two voice-calling tablets and appointed actor Deepika Padukone as brand ambassador in a fresh bid to strengthen its position in the Indian market.
The actors came together for Coca-Cola NDTV Support My School Telethon 2013, which took place on Sunday February 3.
Indian ace tennis star Sania Mirza has been summoned by the service tax department in connection with alleged non-payment or evasion of dues.
Quite a few movie stars were spotted at the fourth season of Celebrity Cricket League (CCL), held in Dubai and Bangalore over the weekend.
Several Bollywood celebrities took part in the 12th Standard Chartered Mumbai Marathon on January 18.
Reader Ajit Pal Singh sends us photographs.
The promising cricketer has been appointed the Gujarat Election Commission's brand ambassador, says Haresh Pandya
When shares of Nykaa's parent FSN E-Commerce Ventures skyrocketed in debut trade on Wednesday, founder Falguni Nayar and family also saw their wealth surge to nearly $7 billion. And when the markets closed for trade, the wealth was well over $7.5 billion. The dream debut of Nykaa, in a market being flooded with initial share sales, sustained the momentum till the close of the trade as the scrip registered a staggering gain of over 96 per cent to end at Rs 2,206.70 apiece on the BSE.
Telangana Bharatiya Janata Party leader K Laxman has flayed the state government's decision to appoint tennis star Sania Mirza as the brand ambassador of the newly carved-out state, terming her as "daughter-in-law" of Pakistan and questioning her credentials for the honour.
'No one, except Shah Rukh Khan, will do Don 3.'
Wherever Bollywood celebs go, the cameras follow.
Exclusive video: The supermodel & marathoner on the Indian sensibilities of his athleisure line.
To become the most favoured operator in the MNP stakes, Idea has worked hard to spruce up its network and quality of service.
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